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ANDREA

BILGRIEN

FLY

Designer Retail and Event Venue

                                       During Summer of 2017 I was given the great                                                 opportunity to be a marketing Intern at  FLY in                                                   Florence, Italy. As an intern I ran the store during the                                         day, was in charge of all in-store visual                                                           merchandising, and did research on new up and                                             coming designers in the area that could potentially                                           be a good fit for our boutique. After finding a                                                   designer I would make product orders with style,                                               quality, and color of garment that I wanted.

 

I was also in charge of the marketing for the boutique. I planned, set up, and modeled for photoshoots as well as posted on the boutique's social media platforms. I was chosen to style a "Look of the Month" to be published in the Florence University of the Arts lifestyle publication. Towards the end of my summer there I was in charge of planning a launch party for the new rising designer we had chosen. The designer, Quartiere 3, specialized in locally sourced custom leather goods. Delegating to a handful of teams, we successfully threw a traditional Italian aperitivo with food, drinks, live music, a photo booth, a show by a local artist, and of course the launching designer, Quartiere 3.

WHAT

Marketing Internship

WHERE

Florence, Italy

WHEN

Summer 2017

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